One of the best things about marketing is that there is no such thing as a typical day. I work as long as I need to - you can't be a clock watcher in our industry! As I don't have a typical day, I can't really detail what I would normally do from one hour to the next, but I'll have a go at describing what it's like to do my job.

At the moment there are three of us in the marketing team. We have a mixture of short deadlines, long term projects, recurring strategies, lots of ad hoc work and, fairly frequently, very, very short deadlines! I do try to have a bit of a routine which involves doing project work when I am at my best (i.e. in the morning) but it's not always possible, so project and time management is always a challenge.

As the marketing manager, I have overall responsibility for our marketing plan, objectives, budget, and activities, but we've got a very open, sharing team ethic with a real mix of abilities and skills. Therefore, the way we work is often to assign the most qualified person to project manage each major task. With that approach, there needs to be a lot of trust in the team. When we built our new website, our (very talented) web designer was handing out the tasks to the rest of us. He was sometimes frustrated as pressing tasks and deadlines (sometimes his own), not to mention technical glitches, got in the way of this project. But that's the way of it and we have to juggle these things. We have to rise to the challenge of that, or we wouldn't ever finish anything!

We have a few different sources of work, and they all compete with each other for our time, which is why we're always very busy. The first is our annual marketing plan, which we produce and try to stick to. Then we also have client work and our helpdesk role for internal customers. There's quite a lot of daily management of media suppliers too, be they magazines, printers, job boards, or whatever. We have some fun establishing what we should and shouldn't be doing for other people and our priority is to deliver our marketing plan for our number one customer - the business - embodied by the MD. It's usually pretty hectic, but I love it!

One thing I particularly like about working at ARM is that you are empowered to make things happen. If you're positive and embrace the challenges, it can be incredibly rewarding, and I can honestly say I really enjoy and am proud of my job. There are a lot of great people here, which can make a big difference if you're having a tough day.