The ‘Social Media’ and ‘Online Marketing’ sphere is a rapidly changing environment that provides many opportunities and challenges. The turbo-charged evolution of web 2.0 and digital infrastructure surrounding it has placed me in an innovative and exciting space for now and the future.

I usually arrive to work early to allow time to catch up on news and developments within the ‘online’ space, and also to catch up on and prioritise an ever increasing barrage of emails that find their way to my inbox. If there are articles that present an opportunity towards my objectives and remit I will bookmark these for actioning later in the day.

One of the factors applicable to my position is the requirement to be flexible on working tasks, suiting me to a T as I’m not strictly a process-driven individual. However, I do have an outline daily routine to apply some structure to what could be a chaotic day, whether working on various marketing projects such as Online Video, Social Media Marketing, Blog Content Management, Social Media Training or Mobile App Development.

The nature of what I do and the responsibility given to me enables me to champion my work and also allows me to think innovatively & creatively. I often look for incremental changes that can be applied to either our online / social media marketing efforts, or other areas of the business. When necessary I hold a meeting with the marketing team for review and support. Many of my marketing campaigns require involvement from stakeholders across the business and the team can provide really valuable assistance with implementing changes & ideas to make them work. This is also a great asset to my role as working in close collaboration with a friendly team is both enjoyable and productive experience.

As part of my role I also take some responsibility for management of our job posting system, requiring flexibility to address and resolve any urgent issues that consultants on the sales floor may have. Depending on the nature of the request this can often take priority over other daily tasks, for example if, for whatever reason, we lose access to a major job board, which in turn could be detrimental to the business. Broadbean management also requires other administrative tasks to be completed as and when needed, such as adding and managing system user’s information and assigning job posting quota (credits).

ARM has recently sent me on a two day training course to improve my knowledge of content management systems, enabling me to assist our Senior Web developer with maintaining the website content & structure. There are also further opportunities for learning and development that will help me to build upon and diversify my core competencies, a great aspect to help me progress with my career in online & social media marketing.